Semiotic Analysis - I Luv U - Dizzee Rascal

Semiotics Analysis - I Luv You - Dizzee Rascal

'I Luv U' is the debut single by British Rapper Dizzee Rascal and is the lead single from his debut album Boy in da Corner
It was released in May 2003 after a test pressing had leaked to the Internet in 2002
The song was produced by Dizzee Rascal who was 16 at the time with vocalist and London rapper Jeanine Jacques featuring on vocals
There are different interpretations to this song and they will be discussed

This song is discusses about teenage relationships, teenage pregnancy, undesirable player girls and falling for girls who are using you
The song also is mainly about a relationship where sex is used as blackmail ending up in the eventual breakdown of said relationship when the male character dreams about a college girl

2 sides to a story; they both like each other however they are seen to be playing games; it speaks the truth by saying that boys say they love girls just to get them into bed. However, when they end up going to bed and the girl ends up pregnant, the boy doesn't want anything to do with them
This song could also be about youth culture gone sexually crazy with ideas of lust confused with love. They think they know what love is
He talks about London boys culture where they go to bed with any girl and they do not think about the aftermath
The lyrics are relatable to anyone who grew around the working class anywhere
The song isn't subtle either, it states exactly how he feels

It's your own fault you said three magic words.' - referring to 'i love you' and how that impacts a girl, 'fifteen, she's underage that's raw' - shows how boys have taken underage girls to bed and promised them that they loved them and ended up with them pregnant
'nah, it's not a love ting, get lost h**.' - this is how boys see girls after they get what they want from them; they know it's not love but lust

We see a shot of Dizzee in stereotypical clothes that associate with the music genre - hiphop - he is seen to be wearing a hoodie with a cap
The hoodies tracksuits and streetwear seen were viewed negatively in the early 2000's; it also meant you came from a low social status