Independent Record Label - XL Recordings
Background information
→XL recordings is a British independent record label founded in 1989 by Tim Palmer and Nick Halkes
→It is run and co-owned by Richard Russell since 1996
→Although they only release an average of six albums a year, XL has worked with artists such as Adele, Azealia Banks, Dizzee Rascal, Giggs, The XX and a lots more
→The label was launched in 1989 to release rave and dance music
How the company works within the music industry?
→By having a studio built into its office space that is rented out for free to bands on the label or any musician whose ideas they are into, XL ensures that artists are always around
→In early 2008, Russell transformed the rear garage of the label's Ladbroke Grove headquarters into a small, in-house recording and mixing studio called XL Studio
→It served as a makeshift studio space for various artists who works with the label
→By promoting their products and events through social media, they are reaching their main target audience
How the company targets its audience?
→XL Recordings are very prominent within the line of social media
→They reply to tweets and keep the public informed of upcoming events and festivals that they are a part of through Snapchat, Instagram, Facebook and Twitter
→By promoting their products and events through social media, they are reaching their main target audience
→Their music is targeted at large proportion of the teen market in the UK from 16-18 years of age
→It is home to more UK Artists and home grown talent
→They widely promote the music videos that they produce, made to a high standard to attract their audience
→On their website there are easily accessible links to watch their videos and buy their music products
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